Stupid Raisins, Stay Out of My Cookies

As much as I would like to talk about Superman all day, I have to admit that there have been instances where he has behaved like a dick. I came across this through Ranker – a crowdsourcing rankings site that lets anyone participate by voting or reranking lists.

The principles of crowdsourcing are simple – more heads a better than one. The most famous example is probably Wikipedia, but there are other notable examples. T-shirt company Threadless uses crowd sourced design ideas for its products, whilst crowdfunding sites like Kickstarter and We Did This can be used to fund artistic endeavours such as classical music concerts in pubs and guides to ‘getting awesome with women’.

This of course brings us to the controversial world of chocolate. An obvious topic when you think about it. A canny reader would now be able to reason that they could combine their sweet tooth with their need for clothing. For example, with this wonderful Threadless invention and inspiration for the title of today’s post.


However, for our listings/crowdsourcing purposes I shall turn to Richard Osman and his recent World Cup of Chocolate. I won’t go over the ins and outs of the results as Osman’s contest speaks for itself, but as a person partial to a Twirl I can’t complain at its achievements at winning the top prize. Ranker, however, has other ideas, placing Aero to the top of the list. A controversial discovery I’m sure you will agree.

Kit-Kat or Boost, Double Decker or Malteser, the friendly rivalries of chocolate banter do not often translate to the hard-nosed business and marketing departments of chocolate makers. This is a shame, particularly as the beginnings of many of these companies were established with a capitalist ‘Quaker’ conscience.


Of the Quaker families that emerged out of the English civil war, names like Cadbury, Rowntree and Fry remain with us today. The very idea of big business to them seems at odds with today’s world for as soon as they could, families like Cabury began putting their money towards the common good. Much of this rich history can be found in Deborah Cabury’s, Chocolate Wars, a book well worth a read for those who are interested in 250 years of (chocolate) empire building.